Research
Customer, market and competitor insight
CAREERS AT ODIA PROFIT
Performance Marketer
Build the creative strategy behind growing DTC brands.
Take ownership of creative strategy and Meta performance for ambitious e-commerce brands — often from the very beginning.
Apply for the role Remote Full-time E-commerce / DTC Experience required
ODIA PROFIT WORKFLOW
Always learningFrom insight to performance
Strategy
Angles, concepts, hooks and formats
Produce
UGC, static and creator-led assets
Test
Structured launches and hypotheses
Learn
Analyze, iterate and scale
01
About the role
Not a traditional media buyer role
Your main responsibility is figuring out what we should create and why.
You’ll work across creative strategy, Meta Ads, copywriting and creative analysis.
For some brands, you’ll have significant historical data to work from. For others, you’ll start almost from zero.
In both situations, we expect you to take ownership of the strategy rather than wait for someone else to tell you what to test.
02
What you’ll own
Creative Strategy
Develop the angles, concepts, formats, hooks and testing plans for the brands you work with.
Performance Analysis
Use Meta, Motion and other available data to understand what is working, why it’s working and what we should test next.
Creative Testing
Turn hypotheses into structured tests and document the learnings so we’re continuously getting smarter about each account.
UGC & Creator Sourcing
Find creators who fit the brand, source them and develop briefs that give us usable performance content. If creator sourcing becomes a bottleneck, we’ll give you a VA / assistant to help with the operational side so you can focus on strategy.
Static Creative
You should be capable of turning an idea into a strong static ad yourself using Canva, Figma, AI tools and similar software. You don’t need to be a world-class designer. You do need to understand hierarchy, messaging and direct-response design.
Meta Ads
Creative strategy doesn’t exist separately from media buying. You need to understand campaign structure, attribution, spend, scaling and how creative performance translates into actual business results.
03
What we’re looking for
We’re looking for someone who already knows the fundamentals.
Experience is required.
You should have hands-on experience with:
Meta Ads
Running and analyzing paid social for e-commerce brands.
Creative Strategy
Turning customer research, market research and performance data into new creative directions.
Creative Testing
Understanding the difference between testing a new hook and testing a genuinely new concept, angle or hypothesis.
Copywriting
Writing hooks, headlines, scripts and direct-response messaging.
E-commerce
Understanding customer journeys, product pages, offers, funnels, awareness stages and how creative fits into the bigger picture.
Data Analysis
Being able to look beyond ROAS and use performance data to decide what should happen next.
04
You should understand
01
Customer awareness stages
02
Creative angles
03
Creative concepts
04
UGC
05
Creator-led advertising
06
Direct-response copywriting
07
Creative fatigue
08
Creative iteration
09
Creative testing frameworks
10
Static ads
11
Short-form video
12
Offers
13
Funnels
14
Landing pages
15
Product pages
16
Meta Ads account structure
17
Customer research
18
Competitor research
And most importantly: how all of those things work together.
05
Tools you’ll work with
Meta
Media buying & performance data
MO
Motion
Creative analytics
FP
Foreplay
Creative research & inspiration
Canva
Static creative production
Figma
Design & collaboration
HF
Higgsfield
AI creative production
Shopify
E-commerce
Slack
Communication
We use AI heavily where it makes sense.
We expect you to use modern tools to research, ideate and produce faster — without relying on AI to do your thinking for you.
06
How we work
DTC from day one
We work primarily with DTC and e-commerce companies — often pre-launch or newly launched, where the playbook must be built from scratch.
Ownership over SOPs
You’ll have room to make decisions and improve how we work. We care about speed, quality of execution and continuous improvement.
100% remote
Work where you do your best work while taking clear responsibility for accounts, creative direction and outcomes.
Full-time preferred
We’re open to starting part-time for the right person, with an expectation to transition to full-time as quickly as reasonably possible.
A place where ambitious people can achieve their own goals while helping us build something bigger.
THE APPLICATION
Think you’re a fit?
Show us how you think — not just what is on your CV.
20–30 minTake your time
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The application is intentionally more detailed than a normal job application. We want to understand how you think, prioritize and turn data into creative decisions.